Find out what’s getting in the way.
A missing detail or two teams using the same word differently can affect the whole experience. I ask questions early and bring the right people into the conversation.
ABOUT ME
A designer’s eye.
A broader perspective.
I’m a designer who wants to understand how the whole thing works. The customer’s next step, the content behind a page, and the decisions a team needs to make all shape the work.
17years in design
Lancaster, Pennsylvania
Open to remote U.S. roles
WHAT I LEAD
Leading the website, down to the details.
At AHF Products, I lead web experience across 15+ flooring brands. I set priorities, design pages and navigation, and work with content, product, data, and development partners to get improvements live.
That means knowing when to step back and question the structure, and when to get into Figma and work through a layout. A category page, a missing product detail, and a release dependency can all be part of the same customer experience.
Agency work gave me range across clients and industries. Working in-house has added a longer view: what happens after launch, how a team maintains the work, and what needs to improve next.
HOW I WORK
Ask good questions.
Make the next step clear.
Give people something to respond to.
A page structure, a navigation sketch, or a working layout makes the discussion concrete. I bring a recommendation and leave room for someone to see what I’ve missed.
Stay with it through implementation.
I work through content and data needs with partners, clarify decisions for development, and review the build. The work is stronger when those details get the same attention as the design.
EXPERIENCE
Agency, in-house, and the work in between.
- AHF Products
- Web Experience Manager · 2025–present
- Godfrey Advertising
- Lead UI/UX Designer · 2020–2025
- Income Store
- Lead Product Designer · 2019–2020
- EZMarketing
- Art Director · 2016–2019