About

I bring clarity to complex digital work.

I'm a UX and web experience leader with 17 years of experience working across strategy, UX, information architecture, design, and digital operations.

I lead complex digital initiatives from early direction through launch, bringing the right people together, creating structure around ambiguous problems, and turning business needs into experiences that work for customers and the teams behind them.

Today, I lead web experience across a portfolio of enterprise brands, partnering across product, engineering, marketing, content, analytics, and leadership.

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How I work

Complex digital projects rarely fit neatly into one discipline. My role is often figuring out what needs to happen, bringing the right people into the conversation, and creating enough structure to move the work forward.

Start with the problem

I ask questions early, challenge assumptions, and make sure we're solving the right problem before jumping into a solution.

Make it manageable

I break complicated initiatives into clear priorities and next steps, balancing customer needs with business and technical realities.

Work across teams

I bring product, engineering, marketing, content, analytics, and leadership together around a shared direction and keep decisions moving.

See it through

I stay involved from early thinking through development, QA, and launch. The work isn't done when the design is approved.